Always have a stamp on hand with USPS® Forever First Class® Postage Stamps, U.S. Flag, Coil of 100 Stamps. This roll of 100 postage stamps makes it easy to have enough stamps for your bills, personal letters and small packages, in a non-denominational form that you can use year after year-even when the price of postage increases. How are USPS Forever First Class Postage Stamps Different From Regular U.S. First Class Postage Stamps? Forever postage stamps were introduced in 2007 by the United States Postal Service (USPS) to help offset the rising costs of mailing. They were designated as non-denominational at the outset, so people could continue to use them even if U.S. First Class postage increased. This happened in 2014, when the rate increased from .46 cents to .49 cents; customers who purchased Forever postage stamps were still able to use their stamps without paying for additional postage at the increased First-Class Mail one-oz. rate. When Were These Forever Postage Stamps Issued? This roll of Forever U.S. postage First Class stamps were issued on January 29, 2016. Greg Breeding designed the stamp under the art direction of Terrence W. McCaffrey, using Emmanuel Faure’s vivid photograph of a U.S. flag waving against the background of the sky. The words “USA FOREVER” are printed on the bottom of the stamp in a clean, contemporary font. Are USPS Forever First Class Postage Stamps Gummed? Forever Postage features adhesive backing that requires absolutely no licking or moistening. The peel-and-stick design is incredibly easy to remove and affix to mailing envelopes. It attaches firmly, making them especially ideal for mailing multiple letters and self-addressed stamped envelopes. The coil of 100 stamps helps ensure that you have ample stamps on hand for higher-volume mailing.