The iComfort® 11" Flippable Memory Foam mattress takes the guesswork out of choosing the right feel. The mattress is plush on one side and can be flipped over for a firm feel on the other side, allowing you to choose the comfort. The two feels in one design is made possible by the custom dual feel core at the center of the mattress. A layer of EverCool® Fuze Gel Memory Foam on both sides of the mattress combines cooling gel and premium foam to help cool you in a substantial, pressure-relieving embrace. Additional cooling power comes from the Cool Touch™ Cover, which provides an instant cool-to-the-touch sensation the moment you lie down. iComfort® by Serta® CollectionWith the latest iComfort®, cool, comfortable sleep is the priority. Multiple layers of cooling technology and comfortable, adaptive memory foam make for the coolest, most comfortable sleep ever. Mattress Buying GuideLooking for the perfect mattress for your needs? Click to view our Mattress Buying Guide. Need Help? Ask our dedicated Sam’s Club members-only Serta hotline, staffed especially for you by Serta Mattress Specialists: 1-888-240-1945 available 24 hours/7 days a week.
