Now is your chance to upgrade your entertainment with the Samsung QN90A Series Neo QLED 4K Smart TV. This 98" TV offers lush visuals and crisp detail for an unmatched cinematic experience. Quantum Matrix Technology gives provides great detail in the darkest and brightest scenes. And with 4K AI upscaling, you always get full 4K resolution. Quantum Matrix Technology Experience this brilliantly intense picture powered by a vast array of tiny light cells using exclusive Mini LED designed technology for hyper-focused brightness and dimming in all the right areas. Neo Quantum Processor 4K Elevate your entertainment to jaw-dropping 4K clarity. The next-gen Neo Quantum Processor 4K utilizes advanced AI based deep-learning analysis to analyze the signal, source, and scene-by-scene content to deliver our best 4K optimized experiences. No matter what you watch, the 4K clarity is super-charged. Quantum HDR 32X Details come to life with ultra-rich color, deep contrast, and HDR10+ dynamic tone mapping that shifts the color and contrast scene by scene for spectacular clarity. Object Tracking Sound+ Feel like you’re in the middle of the action with directional, realistic sound that projects from speakers built into all sides of the TV. Motion Xcelerator Turbo+ Never miss a beat with minimized blur and enhanced motion clarity, and catch all the fast-moving action whether you’re watching sports or taking advantage of newer Next-Gen gaming capabilities. 100% Color Volume with Quantum Dot Get our finest picture ever with Color Volume 100%, Quantum Dot, which transforms light into breathtaking, stay-true color at any brightness. Anti-Reflection Lose yourself in what you’re watching with anti-reflection, which minimizes distractions from sun and light so you can enjoy sports and movies any time of day. Ultra Viewing Angle See every detail at any angle. Ultra Viewing Angle gives you the consistent detailed picture, even when sitting off to the side. So every seat is the best one in the house. Q-Symphony Surround yourself with synchronized sound from your TV and soundbar, orchestrated in complete harmony with Q-Symphony. SpaceFit Sound Enjoy optimized sound tailored to your environment, no matter where your TV is placed. Active Voice Amplifier (AVA) Real-time noise intelligence detects disturbances and enhances the on-screen voices to deliver each bit of dialogue, loud and clear. Samsung NeoSlim Design Beautiful lines and a gradually curved back panel make this TV the perfect complement to any room. Super Ultrawide GameView & Game Bar Broaden your view with 21:9 and 32:9 screen ratios that give you the extra edge to maximize the gaming experience. Optimize your gameplay with Game Bar, an on-screen menu that lets you make real-time adjustments to screen ratio, input lag check, FPS, HDR, wireless headset settings and more. Multi View Watch what’s on your TV and your phone on the same screen at the same time, so you can enjoy everything from live stats for sports or video guides for games all in one place. Tap View Mirror your phone on your TV with just a tap to continue enjoying movies, music, and apps on the bigger screen within seconds. Samsung TV Plus Enjoy thousands of hours of subscription-free TV, movies, sports with 150 channels and growing. Universal Guide Find your favorite movies and TV shows easily all in one place, with a simple on-screen guide that provides you with tailored recommendations for exploring new content. Samsung Health Master your whole wellness routine for your mind and body and blow past your goals with content from leading fitness industry partners, and management of your daily stats from the Samsung Health app.