IDA facial cleanser gently cleans the face and neck without striping the skin for all skin types. It has excellent glide leaves skin silky-soft while allowing smaller portions per use. This product effectively captures impurities, dirt, and removes makeup from the face. It provides a deep cleanse helping to reduce blackheads, acne, and blemishes while unclogging pores. It lifts away dead skin cells and debris while toning the skin. Its deep-cleansing action creates a rich mild lather to ensure that skin feels deeply cleansed, yet soft and balanced. Organic aloe and hydrolyzed wheat protein help soothe and nourish skin during and after cleansing. Your skin feels clean, hydrated, and looks fresh with a more even-looking complexion. It is formulated with Provitamin B5 for happier skin that looks rejuvenated and restored. It also helps clear pores for healthier-looking skin. IDA facial cleanser is a great solution for dry, dull, and uneven skin tones. If you are looking for a consistent, non-irritating cleanser to add to your daily routine to address problem areas or a cleanser that helps keep your skin looking fresh, our cleanser delivers a brighter, clearer, more radiant-looking complexion. The best time to use the cleanser is in the morning and before bedtime.