These lures are the original HOPKINS Lures. They resemble Mullet or Herring-types of baitfish. NO=EQL Lures have relatively thick bodies. They are heavier then conventional spoons of the same length and can be cast much farther. They have taken most fresh and saltwater gamefish, jigging, casting, and trolling. Hence the claim that they are the “World’s Most Versatile Lures”. They are a must for all surf bags and tackle bags. Great when fish are out of reach and bigger baitfish are in the water. Great lure for all species of fish here in the Northeast.