The Halco Max Lure is designed for jigging, casting and trollng. It is a great lure to troll while traveling from spot to spot due to its high speed characteristics. When casting Max into deeper water, vary the time you allow the lure to sink before starting the retrieve so the lure covers the different depths where fish could be holding. Work the lure back at speed for best results. This lure was named the Best New Hard Body Lure at the 2007 Australian Tackle Show.