Berkley Bad Shad Crankbait lures are premier casting shad baits. These baits were designed by a collaboration between Berkley’s bait design engineers and team of pro-anglers, including hard bait legend, David Fritts. The balanced design of these lures allow them to be thrown straight and far and are ready to run right out of the package without tuning. Irresistible side roll and tail wagSlow rise at pause.